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The Tools: Slides

ENG 260 Business And Professional Writing

Medaille College - Fall 2011

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presentation report

what is it?

a sequence of slides or movies to supplement oral presentations and as stand-alone presentations

For the live, oral part of presentations and for resources for designing and improving presentations, learn more about presentations and presentations as theater.

Wikipedia's PowerPoint

It is used to guide and reassure a presenter, rather than to enlighten the audience.

SWOT

Think of a PowerPoint slide as a billboard. It is best for bold graphics and activity such as embedded video and sound clips. At its high end, PowerPoint can look much like a movie made with Adobe's Premiere.

At its worst, a PowerPoint presentation has cut-and-paste text from a report as on the screen shot below. Inexperienced and unimaginative presenters stand next to this slide and read the text. They may or may not have taken the gum out of their mouths first.

bad powerpoint design

The audience goes cross-eyed. Then they start yawning. As a student, your learning curve flattens or dips. Think of an inverse Golden Rule:

Don't do unto others what you don't what done unto you.

Over-Reliance On Powerpoint Leads To Simplistic Thinking (no longer available online)
by John Gehl and Suzanne Douglas
NewsScan, December 15, 2003

NASA's Columbia Accident Investigation Board has fingered the agency's over-reliance on Microsoft PowerPoint presentations as one of the elements leading to last February's shuttle disaster. The Board's report notes that NASA engineers tasked with assessing possible wing damage during the mission presented their findings in a confusing PowerPoint slide so crammed with bulleted items that it was almost impossible to analyze. "It is easy to understand how a senior manager might read this PowerPoint slide and not realize that it addresses a life-threatening situation," says the report.

NASA's findings are echoed in a pamphlet titled "The Cognitive Style of PowerPoint," authored by information presentation theorist Edward Tufte, who says the software forces users to contort data beyond reasonable comprehension. Because only about 40 words fit on each slide, a viewer can zip through a series of slides quickly, spending barely 8 seconds on each one. And the format encourages bulleted lists -- a "faux analytical" technique that sidesteps the presenter's responsibility to link the information together in a cohesive argument, according to Tufte, who concludes that ultimately, PowerPoint software oozes "an attitude of commercialism that turns everything into a sales pitch."

PowerPoint Is Evil
by Edward Tufte
Wired, September 2003

Power Corrupts. PowerPoint Corrupts Absolutely.

Does PowerPoint make you stupid? (no longer available online)
by Tad Simons
Presentations, March 2004

Boredom is the word most often associated with Microsoft PowerPoint, the world's most popular presentation-graphics program – but stupid is quickly becoming the descriptor of choice for the software seemingly everyone loves to hate.

Smart publications disparage PowerPoint with glee these days. In 2001, The New Yorker published a piece called "Absolute PowerPoint," which depicted Americans as a growing army of intellectual zombies staring mindlessly at the screen, waiting for the next inane slide. In September 2003, The New York Times ran a story called "The level of discourse continues to slide," which described how a PowerPoint slide may have contributed to the mistaken conclusion, reached by NASA engineers last February, that the space shuttle Columbia could safely re-enter the Earth's atmosphere despite possible damage to its wing from a falling piece of foam upon takeoff.

doc searlsIf you're going to use PowerPoint, at least try to make it interesting. Tell a story. Get some characters. Give them problems. Move toward a solution to the problem. What Doc Searls (right) had to say way back in 1998 is even more true today as more people have learned to use PowerPoint poorly.

It's The Story, Stupid
Don't Let Presentation Software Keep You From Getting Your Story Across
by Doc Searls
August 16, 1998

"Click 'finish' to complete your presentation." But it's not your presentation. It's your version of a PowerPoint presentation, which is not about what you want to say, but about how you say it. To quote the manual, "To create presentations, you write and design slides."

Wrong. Presentations are as much about slides as poetry is about handwriting. Again, David Ogilvy: "What you say is more important than how you say it." ...

"The world is full of beautiful presentations that never leave the screen," Larry says. Why? "Because they're just prosthesis. They're speakers' notes. Reminders. They exist for the benefit of the speaker, not the audience. They work so well as a substitute for the Real Thing that when it's over, the speaker feels like he said something and the audience feels like something got said; but in reality nothing got communicated at all. It's all just a simulation. And that's if things go well. More often than not, all anybody remembers — including the speaker — is that a bunch of slides got shown."

hardware

projectors and screens

software

Microsoft's PowerPoint

Corel's Show

Open Office's Impress - free for the downloading

A fully featured, comprehensive office suite that integrates the tools your organization needs to be effective and productive. You can create dynamic documents, analyze data, design eye-catching presentations, collaborate with team members, publish Web content, send mail, and schedule appointments - all in one integrated desktop.

Skills

acquiring, editing, managing, displaying, and distributing:

text and graphics ("slides")
video and animation ("movies")

If you do use PowerPoint, think of it as a train full of boxcars (slides) in which you can arrange other media.

example: jeopardy game

example: Lawrence Lessig's (left) presesentation on copyright. This is a Flash movie incorporating the audio of the final presentation he did on this topic. On the OSCON web, you can download Lessig's original PowerPoint slide set.

how to: PowerPoint Heaven

PowerPoint Heaven is a website providing PowerPoint games, artworks, PowerPoint showcase, animation templates, PowerPoint animations and tutorials on animating Microsoft PowerPoint.

Garr Reynold's Presentation Zen blog - "on issues related to professional presentations design"

Advice

Best Bet | If you can use a web or a movie instead of a PowerPoint slide set, do so.

The images are primary; the words are secondary.

Use lots of slides.

No more than ten words per slide. Phrases only; no complete sentences. Use the words as prompts to talk about specific topics, as an outline, not as the substance of the presentation itself. This tip also means you will never read your slide to the audience. If there's anything to read, the slide has too many words.

One or two strong graphics per slide. Embed video in some slides.

Don't use Microsoft's templates unless you're forced to.

Hand out your notes, etc., afterwards, not before.

The two most important slides are the first one and the final one, which will be on the screen before and after the oral presentation. Think about adding music to them.

homework assignment

Make a slide show with PowerPoint to accompany an oral presentation that your boss would give to people important to him/her.

Summarize the main ideas in your report. Emphasize a couple of highlights. Isolate the key words. Those words only, as few as possible, should be the only words on your slides. Tell you story with images.

Spread those words over many slides, although they can all be piled up on one slide, concentrating on the images and sounds.

For a long presentation with some repeating elements, make a master slide. View > Master > Slide master, handout master, notes master

Use transitions between slides. Slide Show > Slide Transition

Animate the parts of a slide. Slide Show > Custom Animation

embed a YouTube video in your presentation -- works only when you are presenting while online, which is a risky proposition



modified: November 2011
by Douglas Anderson
http://toLearn.net/eng260/tools/slides.htm