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The Tools: Printed Documents

ENG 260 Business And Professional Writing

Medaille College - Fall 2011

this page

Death of paper? | document specs | DTP poster/cover

word processed report | style sheet | pdf report

other Tools pages

textgraphics | data (tables and charts)


web | style sheets | audio | presentation slides | video



The Death of Paper?

New technologies usually don't completely replace older technologies. Did movies replace live theater? Did the printing press replace handwriting?

vinyl recordInk on paper for communication within and between business organizations and their customers is not going to disappear. However, it has already been largely shoved aside. Why?

In the analog world, there is a huge difference between the music on a vinyl record and the words on its paper jacket. The constituent parts, the molecules, are the same, mostly carbon. But the information is produced very differently (pens/keyboards vs guitars and microphones). The information is stored very differently (alphabet vs wavy grooves). The information is retrieved very differently with very different tools (eyes vs record players).

In the digital world, there is no difference between the music and the words. Its constituent parts are mostly silicon, the 2nd most common element ( by mass) after oxygen in the Earth's crust, so we aren't ever going to run out. They are all binary digits, commonly expressed as ones and zeros. The information is stored the same and is retrieved with the same tool, a computer, for visual or audio display. It's all bits.

itunesBecause of this similarity and homogeneity, digital tools don't stay as separate as analog tools do, for example, a light bulb (to let you read the printed jacket) and a record player (to let you hear the music), though they both run on electricity. In the digital world, printers, scanners, and still and video cameras all have the same CCD's (charged coupled devices) for image sensing. All programs on a computer are running on the same operating system.

In the software world of this course, text editors, word processors, spreadsheets, desktop publishing programs, video and audio editors, image editors -- all these tools overlap and blend. They have developed separately for marketing purposes, but don't let that fool you.

The world we're in now is a world full of transitional products. Most of them are designed to make the new world behave to some extent like the old world. Thus, the interface for digital audio editing looks very much like the control panels of the old world of analog recording. As another example, word processors simulate typewriters. We talk about search "engines" and web "pages".

In terms of marketing, it makes sense to introduce innovation incrementally. A product too far ahead of its time (even by ten years like Apple's Newton) is doomed commercially.

But you have a long career ahead of you. In college now, you need to take the long view, so you'll be better prepared for the changes ahead.

tuxHere's my premise:

in terms of software tools for organizational communication, the future will not be like the past.

Two big ideas:

Convergence

Digital networks make irrelevant distinctions that were intrinsic to the analog world. In transition, the old tools will converge and be re-distributed, probably as functions rather than tools.

Open standards

While the law catches up with technology, which it has been trying to do for hundreds of years, the proprietary corporate model has dominated. Bill Gates became the world's richest person by charging money for ones and zeros, that is, by making a world that is inherently full of only abundant resources act like the old world of inherently scarce resources. Learn more:

Document Freedom Day

Open Standards

Open Source

Practices in production and development that promote access to the end product's source materials. Some consider open source a philosophy, others consider it a pragmatic methodology.

GNU General Public License

The licenses for most software and other practical works are designed to take away your freedom to share and change the works. By contrast, the GNU General Public License is intended to guarantee your freedom to share and change all versions of a program--to make sure it remains free software for all its users. ...

General Public Licenses are designed to make sure that you have the freedom to distribute copies of free software, that you receive source code or can get it if you want it, that you can change the software or use pieces of it in new free programs, and that you know you can do these things.

The Cathedral and the Bazaar
by Eric Raymond, 1996

Linux is subversive. Who would have thought even five years ago (1991) that a world-class operating system could coalesce as if by magic out of part-time hacking by several thousand developers scattered all over the planet, connected only by the tenuous strands of the Internet?

Certainly not I. ...

Linux overturned much of what I thought I knew. I had been preaching the Unix gospel of small tools, rapid prototyping and evolutionary programming for years. But I also believed there was a certain critical complexity above which a more centralized, a priori approach was required. I believed that the most important software (operating systems) needed to be built like cathedrals, carefully crafted by individual wizards or small bands of mages working in splendid isolation, with no beta to be released before its time.

Linus Torvalds’s style of development —- release early and often, delegate everything you can, be open to the point of promiscuity —- came as a surprise. No quiet, reverent cathedral-building here—rather, the Linux community seemed to resemble a great babbling bazaar of differing agendas and approaches out of which a coherent and stable system could seemingly emerge only by a succession of miracles.

The fact that this bazaar style seemed to work, and work well, came as a distinct shock. As I learned my way around, I worked hard not just at individual projects, but also at trying to understand why the Linux world not only didn’t fly apart in confusion but seemed to go from strength to strength at a speed barely imaginable to cathedral-builders.

The closed, proprietary economic model for software tools won't continue to dominate because the new world's inherent nature can't be changed: that's what's new about it. The future will not be like the past, and in terms of software, the future is open source and open standards. The Internet, for example, runs on open-source and open-standands software. It wouldn't work, otherwise. Thus, history is on the side of open source and open standards.

In terms of this course

None of the software that you are learning will be the software you will be using for these tasks in ten years. Not only will the software change, but you'll be thinking differently about it. You'll be thinking more about jobs and tasks and less about tools. You'll pay for access to the function -- a service. You won't pay for the tool, which will be as obsolete a metaphor as "page" and "engine".

In terms of this assignment

Word processing as we know it is going to get eroded in the short term:

on the low end by content management systems' need for plain ASCII text

on the high end by 2D visual design tools, aka desktop publishing programs

The skill that you really need to learn is 2D design, in this case, applied to documents that are largely text.

document specifications

To format your report for ink-on-paper printing, you will use a word processor like Word, that is, a low-end desktop publishing system, or a more explicitly DTP system like Publisher. The conventions here are well-established: 8 1/5" x 11" sheets, black (or near-black) ink on white paper, generous margins of 1" to 1 1/4". You should create the .doc file using color but you should also look at it in gray-scale (black and white) to make sure that your colors, especially on the charts, don't lose their contrast when they go to gray.

Two wayfinding features unique to print documents:

running headers / footers on numbered pages

a table of contents with page numbers, usually on a separate page

If the document is long enough (yours isn't), it may have an index correlating topics and page numbers.

The word process version of your report should have:

A cover page, which is in a different context known as a poster. You will use Microsoft Publisher to make it.

A table of contents page

A list of tables and figures page

Text with running headers / footers

Attractive integration of informational and decorative graphics

At least two tables and the chart that visualizes the data on each table

DTP poster / cover

what is it?

Desktop publishing (DTP) programs help people make designs, combinations of words and images, that will be printed. Full-featured desktop publishing program include InDesign, PageMaker or Quark XPress, as well as programs like Microsoft's Publisher, which is sort of mid-range -- less powerful than PageMaker or Quark but more than enough for most projects.

If you're going to print graphics-heavy 2D documents, use a desktop publishing program. While a word processor can do most common 2D design tasks, even the low-end DTP programs have functions worth your while to explore.

For purposes of this course, you will use Microsoft's Publisher to make the cover for the printed version of your report. Depending on the model you chose, you may want to use Publisher for laying out your whole report.

Publisher works with an object model. Every structural part (text, blocks of color, etc.) is a separate object. Each object can be re-sized and re-positioned. The positioning is not only horizontal (the surface of the document) but also vertical (layers and transparencies).

If you haven't chosen a cover model, use this generic model: one dominant graphic and attractive, accessible placement of your report's basic identifying information:

title and subtitle

author's name, job title, organization, date

name of the authorizing agent (boss or client) (optional)

That should be at least four objects -- the graphic, the report title, the author info, and the authorizing agent info. More complex graphics would involve more objects.

word processed report

what is it?

A word processor is a computer program that can produce any arbitrary combination of images, graphics and text with type-setting capability. It is more powerful than a text editor like NoteTab but less powerful than a full-featured desktop publishing program such as InDesign, PageMaker or Quark XPress, or a program like Microsoft's Publisher, which is sort of mid-range -- less powerful than PageMaker or Quark but more than enough for most projects.

If you're going to print formatted text that integrates graphics, use a word processor. At its fullest, a word processor has enough desktop publishing capabilities to do most of what you would ask PageMaker or Quark to do at their low end. For all purposes other than preparing printed documents, other software does it better. I don't expect word processors as we know them to last much longer.

A word processor also has text manipulation functions such as automatic generation of:

mail merge - batch mailings using a form letter template and an address database
index - lists of keywords and their page numbers
tables of contents - section titles and their page numbers
tables of figures - caption titles and their page numbers
cross-referencing section or page numbers
footnote numbering
new versions of a document using variables (e.g. model numbers, product names, etc.)

Microsoft, in its infinite wisdom, has made it easy to "save as HTML". You should not under any circumstances use that feature.

how is it commonly used?

formatting text for printing

low-end desktop publishing - laying out text and graphics

formatting multi-page documents for printing and binding

Increasingly, managers create the report as a Word .doc file and then attach it to an email. Some misguided folks use it to make Web pages (.htm files instead of .doc files). If the whole world ran on only Microsoft products, that might make some sense. But it doesn't, so you shouldn't ever use that feature of Word.

Strengths and Weaknesses

an over-abundance of formatting options

incompatibility with other proprietary programs and even earlier versions of itself

software

word processor

Microsoft's Word

Open Office, the free alternative to Word

Open Office's Writer

style sheet

In older versions of Word, pull down the Format menu and select Styles and Formatting. That should open a new pane. Click "New Style", which should open the New Style dialogue box in the screenshot on the right.

You can use this to make your own style sheet. This will save you a lot of time, not on this report for this course, but on the next report/research paper for your next course.

To start, type in the name/label for your style. This name is up to you, so you can remember it.

For "Style type", select paragraph for regular text as well as heading, subheading, and headers/footers. For tables, lists, and special characters, select that Style type from the pull-down menu.

For "Style based on", you can select one of the default styles to adapt. Otherwise, stick with Normal here.

The next choice is "Style for the following paragraphs". This long list should have the kind of text you're looking for.

In the Formatting section, you can get very specific. If you click Format in the lower left, you'll see even more options for tweaking this style.

In newer version of Word, use the Home menu and the Styles section to do the same things.

background

color? rule?

text

font, size, color

Font anatomy

serifs
proportion
metrics

Font properties

font-family - a group of related fonts which vary only in weight, orientation, width, etc, but not design
font-style
font-variant
font-weight
font-size

Text properties - the visual presentation of characters, spaces, words, and paragraphs

word-spacing
letter-spacing
line-height
text-decoration
text-align
vertical-align
text-indent

headings

font, size, color

headers and footers

position, size, content, purpose

If printed, headers and footers are required in case the piece of paper gets out of order or is separated from its document.

lists

font, size, color if different from text

bullets

whether to have any?

if so, size and position / placement

tables

whether to have any?

if so, how many?

size

position / placement

font, size, color

other components (see below)

boxes

whether to have any?

if so, how many?

size

position / placement

W3C's Box model

width
height
float

margin

margin-top
margin-right
margin-bottom
margin-left

padding

padding-top
padding-right
padding-bottom
padding-left

border

border-top-width
border-right-width
border-bottom-width
border-left-width
border-width
border-color
border-style
border-top
border-right
border-bottom
border-left

In Word, select Insert | Text Box. Click on the box that comes up. From there, right-clicking on the various components will let you Format the text boxes. Note that Fill Effects is available on the Color drop-down menu, as shown in the screenshot on right.

graphs/charts

whether to have any?

if so, how many?

size

position / placement

images

whether to have any?

if so, how many?

size

position / placement

navigational graphics

the 4 B's: bullets, buttons, banners, and bars

pdf report

What is it?

A simulation of paper. (like going barefoot with your socks on)

A way to present information with a fixed layout.

A formatted text file that can't be (as easily) edited as a .doc file.

In other words, it is a redundant, practically useless, often frustrating file format that is nevertheless very common because it makes old people (and old-thinking people), especially publishers, graphic designers, and their lawyers, feel as though the world isn't changing as fast as it really is. A .pdf report is comforting.

How is it commonly used?

To control versioning. To control printed appearance. What Adobe calls information integrity and security.

Here's Adobe's marketing pitch: Why PDF?

Open format
Multiplatform
Extensible
Trusted and reliable
Maintain information integrity
Keep information secure
Searchable
Accessible

The document integrity feature is the one that I think is the most compelling to people.

Rich in file integrity — PDF files look like original documents and preserve source file information — text, drawings, video, 3D, maps, full-color graphics, photos, and even business logic — regardless of the application used to create them.

Software

Adobe Acrobat family of products

open source / free alternatives

Ghostscript

The latest versions of Word have options for creating PDF's.

online resources

Planet PDF

Ziff Davis' PDF Zone

PDF and Accessibility
by Roger Hudson
Web Usability, August 2004

As the Web evolves, new software and applications for use on Websites are being developed. Many of these new applications are proprietary products that don't use standard features recognised by the World Wide Web Consortium (W3C). The use of non-standard formats can cause significant accessibility problems for some people.

How to

How to convert other files (.doc, .ppt, and .xls) into .pdf files

on your computer

Word 2007 has an "export to pdf" or "save as pdf" choice on the File menu if you have the 2007 Microsoft Office Add-in: Microsoft Save as PDF

The latest versions of Word have an Acrobat menu on the main toolbar, probably on the far right.

PDFCreator is a free tool to create PDF files from nearly any Windows application.

online

.doc files only (no .docx files) to .pdf

doc2pdf converter

Browse to your file. Select the language. Click "Convert document". Within a minute, a .pdf version of the document will appear in your browser. Save it to your computer.

.docx files to .pdf

PDF converter - works similarly to the one above but will send you a download link in an email after a couple of minutes.

.pdf files to HTML

Adobe's Online conversion tools

How will these reports be evaluated?



modified: October 2011
by Douglas Anderson
http://toLearn.net/eng260/tools/printdoc.htm