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Gateway
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section 03 CRN 10091 |
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Steve Bailey |
A.J. Long |
last updated: October 13
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section 03 CRN 10091 |
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The information on this table will be on the October 13 test.
value proposition: what does the company give the customers; what does it get?
how does the company make money? Ad = advertising; Sb = subscriptions; %% = share of something; $$ = selling something; VC = Venture Capital Funding
Who Owns the Social Customer?
CRM Magazine, June 2009
Why Google, Facebook and Apple love customer profiles so much
by Reint Jan Holterman
iMedia, August 8th, 2011
Privacy and Consumer Profiling
| domain name | company name |
logo | slogan |
industry (service) | size of company, preferably marketcap, annual income, annual profit | number of employees (and date) | snapshot of customers' demographics (web site visitors) | how does the company make money? |
value proposition what the company gives (and the customer gets) | value proposition what the customer gives (and the company gets) |
names of competitors | |
| eBay |
eBay Inc. |
Come to think of it |
Internet auctions |
$41.95 billion net income (2010) |
17,700 (2010) |
55-64, some college, from home. (and female) |
ad ? |
the opportunity to buy and sell goods online |
? |
Amazon, Google, Yahoo! |
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| SiriusXM | Sirius XM Radio Inc. |
? |
satellite radio |
$43.1 million income |
1,479 |
? |
? |
over 135 radio stations from all over the nation |
? |
Clear channel communication inc., Cumulus media, Westwood one. |
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| Muziic | Muziic, LLC |
Free on-demand music, internet radio and more! |
YT video |
? |
2 |
18-24, slightly more males; 17% from U.S., 22% Bangladesh, 11% India | ? |
YouTube without the ads |
? |
Pandora Radio, Spotify, TubeRadio.fm |
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| Pandora | Pandora Media, Inc. |
to put the music genome project directly in your hands |
Internet radio |
$138 million sales (2010) |
295 (2011) |
females, some college, 18-34, at school and work, no
children. |
sb; ad |
free internet radio | revenue stream |
Spotify, Slacker radio, last.fm |
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| Twitpaper | Twitpaper.com |
100% free themes |
product: social media accessories |
? |
? |
females, 18-24, from home |
"sponsorships and advertising" on privacy page |
enjoyable experience users to be themselves and be creative in establishing a style express ones personality and show it off |
looking at the possible advertisements |
Twitterbackgroundgallery.com Dockerydesign.com Twitterbackgrounds.org |
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| Clicker | ? |
internet television guide |
TV streaming |
$11 million venture funding |
32 |
18-24, no children, at school |
ads |
television online for free |
? |
Yidio, TVLinks, and TVDeck |
||
| Twitter, Inc. |
‘What are you doing right now?” |
Social Media |
201-500 |
Millions of people, organizations, and businesses use it to discover and share new information each and everyday. |
AOL Inc., Facebook, Inc, Google Inc. |
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| MySpace | Myspace, Inc. |
A place for friends |
was social networking; now more social entertainment |
$10 million profit on $550 million revenues (2010) |
200 |
younger males, some college, at home or school |
ad |
a place to make a profile about themselves |
a profile about themselves and information as to what their likes and dislikes are |
Buzz Media, Facebook, and YouTube |
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| YouTube | YouTube, LLC, a subsidiary of Google |
Broadcast Yourself |
video hosting | $ < 50M revenue |
100-250 (2011); 650 (Mar 2011) |
similar to the general internet population |
ad | to share and discover videos over the internet for free. | gives attention and time to the company. |
Apple, Hulu, Netflix (Metacafe, Vimeo, Viddler, Break, Revver, Flixya) |
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| Spotify | ? |
A world of music |
music streaming |
€183 million venture funding €50 million (est.) revenue (2010) |
300 |
men under 35, graduate school, no children, at work |
ad, sb/mon 4.99 (unlimited) or 9.99(premium) |
whatever music they want, when they want, wherever they want |
The
customers spread the word. |
Pandora, iTunes |
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| Indaba Music | Indaba Media LLC |
Welcome to the music creation marketplace | music and technology | $210,000 |
2 (2005) | males, 18-34, in college, no children | ? sb |
for musicians to display their music as well as compete in competitions, critique other artists | The consumer gives views to the page, allowing higher charges for sponsors. | eJamming, Faneebo, Bojam, Equal dreams, Minimum noise Via VentureBeatProfiles | ||
| Facebook, Inc. |
Helps you connect and share with the people in your life |
social networking |
$4.27 billion income (2011) |
1,815 employees (Sept 2011) |
even with the current of the Internet for all ages except for those people in the 65 and up bracket (24% from U.S.) |
? | ability to communicate with people that they
know and love all around the world or that they have lost contact with
over the years. |
The
customers spread the word |
Myspace, Twitter |
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| TubeRadio.fm | ? |
Youtube for music |
product: music player for YouTube videos |
between 1-5 |
males 18-24, have children, are graduate school educated and browse this site from work. |
$$ for albums at Amazon or 7Digital |
find, listen to, and build playlists of songs, official music videos, live performances,
bootlegs, rare recordings for free and with nothing to install |
? |
Pandora Radio, Spotify, Muziic |
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| Coca - Cola | The Coca-Cola Company |
Life Begins Here (2011) | product: carbonated beverages | $35 billion sales (2010) |
139,600 |
n/a - website visitors not important |
? |
? |
? |
Pepsi |
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| Quixey | Quixey |
dedicated search | $4.2 million start-up venture funding |
4-10 |
? |
? |
search engine for applications for any kind of phone |
? |
Mimvi, Octopart, Duck Duck Go, and Directed Edge |
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| Skype | ? |
for doing things together, whenever you’re apart. |
voice over internet protocol, instant messaging |
$740 million revenue (2009) |
500 (2010) |
similar to the general Internet population -- but more older, educated |
? |
? |
? |
AOL, Google Talk, Windows Live, Yahoo! why not trad telephone companies? |
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| Yelp | Yelp! Inc. |
Real People. Real Reviews. |
local business search and reviews |
$57 million revenue (2010) | 750 (2010) |
Age- 18 to 34 -42%, 35 to 49 -33%, 50 plus- 19% Education- No college- 35%, College grad- 45%, Grad school- 20% Income- 0-30k- 14%, 30-60k - 22%, 60- 100k - 28%, 100k plus - 36% |
ad |
connect people with great local businesses. |
customers give their attention and hits? (click on ads?) |
CitySearch, UrbanSpoon, InsiderPages, CityGrid Media |
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| Animoto |
Animoto Productions |
Turn your photos and videos into pure amazing |
animated slide-show generating |
venture funding: $30 million < $1 million revenue |
11-50 |
Some college, female / children, at home with income from 60-100 K, caucasion, ages 35-64 more toward 45-54 |
sb; $$ - videos to MSM (mainstream media) |
tools
to make music videos from
images that are
important, special and personal |
? |
Slide, RockYou, Photobucket, Inc., SAMP2, SAMP2, Stupeflix, muvee |
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| Newgrounds | Newgrounds |
Everything, by Everyone |
computer gaming |
< $10 million |
11 |
males, 18-24, no college education and browse this site from home. |
google adsense |
online games |
word
of mouth |
Armor games, Miniclip, Addictinggames |
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| ?? |
?? |
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| MiniClip | MiniClip LTD, MIniClip SA |
Play Online Games |
entertainment |
$25.8 million |
30 |
18-24, have children, no college education and browse this site from school. |
sponsorship; ad |
online games |
feedback from the gamers / customers for improvements |
Addictinggames.com, games.co.id, clubpenguin.com |
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| Chicisimo | CHiCiSiMO |
“What are you wearing?” Real fashion on real people |
consumer web community for online fashion industry | ? |
4 |
Italy 21% Spain 19% US 18%; females 25-34, no children, graduate school educated, from school |
ad |
a
community sharing, inspiring, discovering new looks
and brands, and deciding what to wear tomorrow |
the input from the community |
chicochuc.com, chictopia.com, styleforum.net, thechicfashionista.com, lookbook.com |
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| ReverbNation | ? |
The best tools for musicians and the best music for everyone else. |
? |
< $10 million revenue | < 25 | ? |
ad; Fair Share?? |
get publicity and share their music |
shares their profile through other social networks,
which draws the attention for others to view the company’s website. |
Stereofame SoundClick.com Sonicbids Purevolume OurStage LIME.com GarageBand.com Dragonica Project CD Baby Band Camp |
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